Sometimes graphic designers will take on a self-imposed project to challenge themselves. Sometimes the results are so good, you wish the experiment was a genuine commission.
Ticketmaster’s tickets have been essentially the same for decades. Matthew Lew not only tells us the pros and cons of the current system but gives us examples of what our event experience could be like.
It is time to redesign the master of all tickets.
I’m a huge concert goer; more than 20 concerts in this past year. I’ve taken up volunteer ushering at venues to see my favorite musicians. My job requires me to check tickets and usher people to their seats—a manageable task, but after checking hundreds of Ticketmaster tickets, it’s very clear that these tickets were designed more than three decades ago without a serious look into how people interact with it.